Category: Petfood

The Product Testing Label, developed by experts from the testing laboratory TÜV SÜD ELAB GmbH, offers consumers transparency regarding regular checks of all important product properties that determine quality and value.

Since the separation from the TÜV SÜD Group, the Product Testing Label has been continued by ELAB Analytik GmbH with consistently high-quality standards as an innovative testing concept.

The focus is on regular analyses of selected quality parameters for the products listed below. This is carried out by the ELAB Analytik GmbH laboratory as external and independent quality control.

The laboratory takes random samples according to a defined test plan, either from stock or products in circulation. This ensures the independence of the tests.

The Product Testing Label supplements the manufacturer’s quality control measures and provides the manufacturer with important additional information regarding compliance with all tested product properties.

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Complete food for adult dogs (dry food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Adult Chicken

Complete food for puppies and young dogs (dry food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 month; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Adult Chicken

Complete food for adult dogs (dry food) – type lamb and rice

Type: Lamb and rice
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Adult Lamb + Rice

Complete food for adult dogs (dry food) – type iberico and greens

Type: Iberico and greens
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Adult Iberico + Greens

Complete food for adult dogs (dry food) – type beef and potato

Type: Beef and potato
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Adult Beef + Potato

Complete food for adult dogs (dry food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Vetactive Senior

Complete food for adult dogs (dry food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 5 kg / 1,5 kg bag

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Vetactive Light

Treats – type chicken and lamb

Type: Chicken and lamb
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 300 g container

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Fit Sticks Chicken + Lamb

Treats – type chicken and rabbit

Type: Chicken and rabbit
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 300 g container

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Fit Sticks Chicken + Rabbit

Treats – type chicken and lamb

Type: Chicken and lamb
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 300 g container

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (initial audit October 2020)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Presumptive Bacillus Cereus
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Yeast and Molds
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care, Click-Bits

Complete food for adult dogs (wet food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Chicken

Complete food for adult dogs (wet food) – type fish and chicken

Type: Fish and chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Fish + Chicken

Complete food for adult dogs (wet food) – type turkey and salmon

Type: Turkey and salmon
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Turkey + Salmon

Complete food for adult dogs (wet food) – type fish

Type: Fish
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Pure Fish

Complete food for adult dogs (wet food) – type beef and chicken

Type: Beef and chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Beef + Chicken

Complete food for adult dogs (wet food) – type iberico and turkey

Type: Iberico and turkey
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Iberico + Turkey

Complete food for adult dogs (wet food) – type duck and turkey

Type: Duck and turkey
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Duck + Turkey

Complete food for puppies and young dogs (wet food) – type chicken

Type: Chicken
Supplier: PLATINUM GmbH & Co. KG
Packaging unit: 375 g / 190 g Tetra Recart

Test Plan

Initial Testing: September 2020 including declaration check
Test Cycle: subsequent periodically every 6 months; in case of non-conformities follow up examinations
Sampling: by ELAB Analytik GmbH from the client’s warehouse
Fresh meat content: The declared fresh meat content will be reviewed annually as planned in a production facility audit, subject to postponements due to special circumstances (New plant: Initial audit planned for 2024)

Scope of Testing

The regular laboratory tests include the following parameter spectrum:

Chemical examination

  • Crude protein
  • Crude oils and fats
  • Crude ash
  • Crude fibers
  • Moisture
  • Heavy metals
    • Arsenic
    • Lead
    • Mercury
    • Cadmium
  • Mycotoxins
    • Aflatoxin B, G
    • Ochratoxin A

Microbiological examination

  • Total Aerobic Bacterial Count
  • Enterobacteriaceae
  • E. coli
  • Coagulase-positive Staphylococci
  • Clostridium Perfringens
  • Listeria monocytogenes
  • Salmonella spp.
  • VTEC
Platinum Natural Pet Food & Care Menu Puppy Chicken